The rapid development of technology has made people demand access to financial services that are fast and practical, not only in banking, but also in the insurance industry.
So it is not surprising, many insurance companies continue to improve and strengthen digital services, in order to maintain and strengthen their business.
As is known, the insurance industry in Indonesia is growing rapidly, driven by increasing living standards and awareness of the middle class on the importance of insurance and investment products. If this is not used properly, it is not impossible that insurance companies that have not gone digital are abandoned by customers.
In 2018, many insurance companies develop their products with digital services, for example PT Asuransi Tugu Pratama Indonesia Tbk (Tugu Insurance) has launched a t-drive application.
With this application, later the riders can easily get education about good driving plus education about the importance of insurance protection for motorists.
With this application for general users motorists can monitor and measure driver performance from morning to night in aspects of speed, acceleration, cornering, braking and cellphone use and can measure C02 emissions released on vehicles.
While specifically for Tugu Insurance policyholders. If the driver has an accident and requires emergency services, the driver can use this application to send his location.
Furthermore Tugu Real Experience or t rex (24-Hour ERA Service) will come to the scene as soon as possible and provide the first emergency handling for your vehicle.
In addition, PT Asuransi Astra Buana (Astra Insurance) also remains focused on boosting digital products this year. Because the character of consumers is currently considered to shift to digital products.
Moreover, said Astra Insurance CEO, Rudy Chen
the majority of Indonesia's population is young and will continue to grow again.
"The millennials are also very familiar with digital. So that we see opportunities for new segments that meet our needs, "explained Rudy while talking to the media in Bali late last year.
Currently, Astra's digital products themselves have been distributed to Jakarta, Surabaya, Bandung, Tangerang and Bekasi. However, further distribution of digital products will not be expanded to all regions in Indonesia, considering there are still people who prefer to branch offices.
Recently, Astra Insurance launched digital insurance products in the form of accident insurance, education insurance, property insurance, and travel.
Currently Astra's business portfolio is still dominated by automotive insurance from the retail segment by 50%. While the rest, amounting to 30% of the commercial segment, and health 15%.
Labels:
2019,
Insurance,
News Health,
PT Asuransi Tugu Pratama Indonesia Tbk (Tugu Insurance)
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