Charm BBM (BlackBerry Messenger) which Kian Dim?
The first BlackBerry series 7730 and entry is through the operator Indosat, RIM successfully catapulted the name of the gadget universe BlackBerry in Indonesia. Originally Indosat offer BlackBerry Enterprise Server.
The target is for the company, but who would have thought in just three months has reached 300 subscribers from corporate. Until finally released to home users in 2005. Only after that, another local operators such as XL and Telkomsel join attracted to tempt the consumer to use the product made by Canada.
Popularity of BlackBerry in the country continues to peak until 2012. In fact, you could say the presence of the iPhone, Android, and Windows Phone has not been able hold RIM throne at the top position. Whereas abroad, already battered beaten BlackBerry iPhone, Samsung and Android.
It should be recognized, the Indonesian people are so fond of BlackBerry products. Generally BlackBerry handset users in Indonesia is less its functioning smartphone with a maximum. They mostly just use BBM features its course.
It was evident from the data that been exposed that more than 60 million active user per month, with more than 51 million people use BBM on average 90 minutes per day. Then, what is the reason for the "goddess of love" shoot Indonesian consumers hearts for so sticky and parcel with this application?
According to Senior Product Marketing Manager Mobility and Security, APJ, Marrie Pettersson, why BlackBerry is so popular in the country, according to Marrie, the smartphone can be used for a variety of needs, such as text messaging, send photos and video. However, the most important is the use of email for office much easier than other platforms.
"These results are quite surprising. BlackBerry has a very large market share in Indonesia than in other countries. While in foreign countries use to support Android highest office needs. This is because, mobility activity in Indonesia is still in the developing stage. Yet like other countries that have long been developed, "said Marrie in Jakarta, some time ago.
With a variety of advantages, it becomes natural that BlackBerry is so loved in Indonesia. But it's past, current, over time, begin to fade fuel charm, especially everything on the BlackBerry can be enjoyed in WeChat, WhatsApp, Kakao Talk, Line, Facebook Messenger and many more. All that can be enjoyed through the Android, and also free.
In fact, to restore the glory of fuel, BlackBeryy tried to change his luck by going to the Android and iOS platforms. Plan will begin in mid-2013.
Although surprising some fun at the same time the non-BlackBerry users, but the decision is considered courageous. Then that form the reason the fuel is present in the green robot and iOS devices apparently to avoid BlackBerry users themselves moved to another heart and captivate potential customers are much larger.
"It is time really fitting for the fuel to be multi-platform mobile services. BBM will always be one of the most attractive service for BlackBerry customers, as it allows them to be easily connected at all times and maintain their privacy, "said Vice President of BlackBerry Software, Andrew Bocking told USAToday.
"We are very excited iOS and Android users likely to join the BBM community," he continued.
This step was taken by the BlackBerry due to see its market has declined and the number of users who switch to another platform.
According to reports Crackberry forums, the departure of BBM BlackBerry users in almost countries like USA, Australia, Hong Kong, Thailand, India, the Philippines, Singapore, Vietnam and Malaysia since October 2012.
In fact, the Minister of Communications and Information Technology (Communications) RI, Tifatul Sembiring said the current BlackBerry sales declined by 70 percent, as reported from Techinasia. The question arises, is this a sign of the triumph of the BlackBerry began to fade.?
How about Indonesia. Will follow the lead of other countries to say goodbye .. (Goodbye) forever on BlackBerry. Wait for it ...
(Amr)
