Andy Doho, Creative Director of PT. Mocoplus Technology on the sidelines of the launch of XL "Arrow of Love" in Jakarta, Wednesday (11/28/2012) said that, a few years ago until the end of 2011, the VAS business afford to be a "gold mine" for content providers and mobile operators. The shrinking of digital services is also influenced by the dynamics of societal trends or changes in choosing digital content itself.
In addition, he expects the regulations set by the government is also a reference to support the VAS ecosystem healthy business competition. Andy also revealed that not all of the Content Provider (CP) was "naughty", as justifies any means to reap huge profits, but the disadvantage of customers.
He further said, VAS business can still continue to be developed, especially the innovative programs that are closer to the consumer. Before creating these creative programs, the content provider must be able to observe the current trend. For example, the use of the social networking phenomena like Facebook or Twitter are so intense in the community.
Thus, content creators can launch similar programs such as social networking, but with more innovative value. This trial demonstrated through XL "Arrow of Love" which was launched today. The program is judged more closely on the scope and needs of the local, where the program is still being developed and the target user segmentation by young men.
"We provide information on the menu. Was ready to contact us 24 hours," said Andy told Okezone. According to him, the theme of the introduction of VAS services in the virtual world by the youth is still an option, especially those who really want to add a relative or friend, and those who really want to find a mate (in accordance with the theme of Arrows Remix).
You want a list, can access via mobile devices to http://m.panahcinta.com/. This service will link users to more easily socialize, build a network of friends and also to connect with other social media networking sites.
Customers will be easier to meet and interact as supported platforms USSD, SMS, LBS, WAP, and MMS, with a pulse and a more affordable rate. Revie Sylviana, GM Content and Applications Strategic Business & Innovation XL said, the program is expected to attract up to 100,000 customers and cater to segmetasi young people, aged 15 to 25 years. (FMH)
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